Save Maryam: Islam, Toleration and Religious-Exclusivism in Social Media

Munginkan eksklusivisme agama bisa dihadapi di media sosial? Revolusi media yang sedemikian rupa telah membuka kemungkinan bagi lembaga-lembaga keagamaan untuk menjangkau pengikutnya dalam kisaran yang lebih luas. Makalah ini akan mengamati gagasan menghadapi eksklusivisme agama ini di media sosial dengan mempertimbangkan re-konseptualisasi gagasan konvensional toleransi di era media sosial. Untuk menilai argumen ini, secara hati-hati diuji tanggapan pemuda Indonesia terhadap video bermain pendek, berjudul bintang Maryam yang dapat didownload di media sosial, seperti Facebook, YouTube, Twitter, dan blog terkait lainnya. Dengan analisis semca ini, kami berpendapat bahwa toleransi dapat didefinisikan sebagai upaya budaya untuk menghadapi eksklusivisme agama.

institution to study Islamic Tauhid, but admitting social services also. In addition, Chowdhury confidently claims to have an education institutions, named al Kautsar where Islamic Tauhid weekly taught; and opening Ramadhan TV to facilitate Islamic social activism. He also definitely states that Mercy Mission World has created Zakat Foundation to empower the needy people.
Why as minority here? Presumably, Mercy Mission does not realize that Christian people in Indonesia has been considered as one of minorities in Indonesia.
Interestingly, the practice of Mercy Mission World massively disseminates a short movie implies the use of social media in the sake of religious issue. Why does religion need media, including social media, to deliver its idea of dakwah? In the following section, we will brief frame the issue of religion and social media, including its possibility to cover the matter of interreligious dialogue. We argue that interreligious dialogue is possible conducted in social media because its interactive factor.

B. Religion in Social Media
The coming of television has frequently considered as the end of religious institutions. In Indonesian context, for an example, Kuntowijoyo, a Muslim prominent figure, argues that we are HQWHULQJ WKH HUD RI ´PXVOLP WDQSD PDVMLGµ PXVOLP ZLWKRXW mosque). The main character of this era is that television plays important roles for mainly Muslim middle class in spreading out the teaching of Islam that before is greatly managed by certain religious institutions, such as pesantren. Consequently, changing religious authorities take place, namely from kiai to television. In bahasa this condition called tontonan jadi tuntunan, meaning TV program is better to guide people who watch it. 3 TV stations then take this opportunity to display varieties of religious programs. Popular preachers then emerge along with their XQLTXH FKDUDFWHULVWLFV ,Q DGGLWLRQ IRU VRPH ¶UHOLJLRXV· organization, television providers become a property to deliver religious teachings, for an example of ADi TV from Muhammadiyah that offers programs related to Islamic teaching in whole days. As results, this condition may lead two critical notes. 3  First, the TV programs may concern on mDMRULW\·V LQWHUHVW LQ doing so it may marginalize minority and not possible raising intention for the minority to establish his TV station. Second, this condition provokes the exclusivism paradigm toward the other religions. The reason is that TV station now become a meaning that express certain religious identity. 4 Television is being categorized as old media differentiated from new media. On one hand, the old media is passive, meaning that the audiences just watch on the screen display. On the other hand, the new media provide a space for being interactivity. 5 In addition, the new media open possibilities for users to express their identities, narrations and emotions. 6 This considerations open possibility for the new media to be a space of testing toleration.
According to the Doyle Building Tolerance Initiative, apart from its effectiveness, social media, such as Facebook, provides ´VDIH SODFHµ IRU FRQGXFWLQJ GLDORJXH DV D PHDQV RI WROHUDWLRQ RQ some religious issues. Some groups, for examples are Faithbook, Beliefnet, and Peace.Facebook, shows how people across the world share their experience doing the cultures of tolerance on certain issues. However, in our view, this organization surprisingly offers a definition of dialogue that difficult to cover the dynamic of GLDORJXH LQ WKH VRFLDO PHGLD 7KH\ VWDWHV ´'LDORJXH LV DQ RSHQ conversation on a shared subject between two people or groups of people, with a goal that participants learn from the other so that they may change, grow and come to better understand their own EHOLHIV LQ D JUHDWHU FRQWH[W µ )XUWKHUPRUH WKLV RUJDQL]DWLRQ HPSKDVL]HV WKDW D NH\ ZRUG RI GLDORJXH LV WKDW RI ´UHVSHFW WUXVW DQG RSHQQHVV µ 7 ,Q WKH 'R\OH·V YLHZ VHHPLQJO\ GLDORJXH LQ WKH social media is situated similar to the dialogue in reality. It seems WKDW WKH 'R\OH·V GLDORJXH LV SLQSRLQWHG LQ WKH WKHRORJLFDO OHYHO 8 ,Q WKH IROORZLQJ VHFWLRQ ZH FKDOOHQJH WKH 'R\OH·V YLHZ RQ dialogue by arguing that in the social media the act of religiousexclusivism encounter is conducted for the sake of showing DUJXPHQWV DSDUW IURP ´UHVSHFW DQG WUXVWµ DQG XQGHUVWDQGLQJ $W the same time, their arguments show directly their religious identities. For us, this definition of dialogue brings the condition of real dialogue come to exist, imagining that there is exclusive, inclusive or pluralist people come together conducting dialogue. 9 This dialogue, put it more aptly, we post in the culture of toleration.

C. Varieties of Save Maryam Responses
This section analytically analyses the responses toward Save Maryam. To see the characters of the responses, we divide the explanation based on three different social media, namely; Facebook, Twitter and YouTube and other related websites. We VKRZ KRZ WKH UHVSRQVH UHSUHVHQWV WKH XVHU·V LGHQWLW\ *HQHUDOO\ speaking, there are two main response, which are pro and contra toward Save Maryam.

Facebook
As aforementioned, Save Maryam was initially launched on July 21, 2012. When we accessed it on early March 2013, 90.276.400 people liked this video. Mostly three responses provided in this initial launching are first, praising the launching of this video; second, recommending to not support this video; and third, asking the validity of the number 2 million people annually converted from Islam.

. Laa tahzan innallaha ma'anaa! Ma'an najah! :) (Save Udin, August 2012)
The comment above is mainly implying on the urgency of promoting people to keep staying in the right track. Moreover, the comment also implies that only God who knows that people are taking a right path or a wrong one. Unfortunately, there are just a few comments in Youtube. More comments about these two videos can also be seen in twitter.
Comments about these two videos were massively delivered via twitter account by using which can be seen by the using of hashtag along with mentioning the twitter account of Save Maryam and Save Udin videos. Moreover, comments about the videos in twitter are apparently related to international twitter user. Various hashtags 10 were found in the comments of Save Maryam video, which are: #SaveMaryam, #MaryamMenggugat, #SaveUdin, #Indonesia, and #MercyMission. Comments about Save Maryam can be grouped into three main categories, which are: contra and pro, which will be discussed in the further sections.

Contra Comments
Responding Save Maryam, myriads of twitter users are notably taking a contra position on the content of the video. Being variously influenced by some reasons, the contra reaction against the videos in twitter can be seen through the following comments. Started with a light contra comment by a twitter account named #BPDU\DPEHH RQ )HEUXDU\ WKDW VD\LQJ ´, GLGQ W HYHQ NQRZ DERXW WKLV JLUO V H[LVWHQFH XQWLO WRGD\ ORO 6DYH0DU\DPµ implies that the reliability of Save Maryam video is questioned. Other comments seem to be stricter questioning the validity of Save Maryam, which can be seen through these following comments: ´ PXQJNLQ ELVD EDFD EXNXQ\D 0DU\DP0HQJJXJDW Menguak Propaganda #SaveMaryam": http://youtu.be/ EjFs_UuP21U´ (@MaulanaSyuhada, 8 February 2013). ´)RU DOO WKH 0RVOHPV ZKHUHYHU \RX 5 SOV ZDWFK 1 VKDUH this video, a video bout #SaveMaryam lies. https://www. youtube.com/watch?feature=player_embedded&v=pOs GG_ =QI\ «µ #VDQWRVDBGED\X 'HFHPEHU The two comments above are mainly implying about the invalid content of Save Maryam by also denoting that the video is propaganda. The first comment promotes the people to read a countering source, a book entitled Maryam Menggugat. The second 10 Hashtag (noun) is a: (on social-networking Web sites) a word or phrase preceded by a hash mark (#), used within a message to identify a keyword or topic of interest and facilitate a search for it (http://m.dictionary.com/d/?q=hashtag) comment is mainly courage people to watch and share the countering videos about Save Maryam, by also implementing that the content of Save Maryam is invalid.
Another disagreement about Save Maryam content can also be seen through the publishing of opinions that Save Maryam is invalid by making relation to scam and publishing the invalidity through an article. The comments related to the topic can be seen as followings: ´,Q FDVH \RX DUH ZRQGHULQJ 6DYH0DU\DP is a scam like KONY -watch this video -http://bit.ly/ZZlB8Uµ (@1Obefiend, 17 January 2013) ´0\ ODWHVW DUWLFOH DERXW 6DYH0DU\DP .QRZ 0DU\DP Before Saving Her http://www.onislam.net/english/ culture -and-entertainment/media/459546-knowmaryam-before-saving-her.html#SaveUdin #Indonesia# 0HUF\0LVVLRQµ #\HOVDHHG 2FWREHU The two comments above imply on the invalidity of Save 0DU\DP·V FRQWHQW E\ DOVR XVLQJ FRQFHSW RI VFDP DQG PDNLQJ D counter article. The first comment employs an idea that Save Maryam is a scam, similar to Kony case. The second is mainly implying on the similar idea about the unreliability of Save Maryam by also stating a link of a countering writing for the video, which made by a twitter account named @yelsaeed.
Along with the comments against the content promoted by Save Maryam video, a discourse about Save Udin, which is considered as a countering video, is promoted. Promoting the content of Save Udin, which content is considered as promoting the concept of toleration, some comments related to the emergence of Save Udin as a countering video can be seen as following: ´57 #0DXODQD6\XKDGD XQWXN FRXQWHU VDYHPDU\DP saya dan teman2 membentuk #saveudin.cek webnya di http://saveudin.org @beQWDQJSXVWDNDµ #VDOPDQIDULGL 8 The two comments above are mainly denoting on the invalidity of Save Maryam and employing the people to watch Save Udin as a countering source. Moreover, the two comments are written by twitter account named @MaulanaSyuhada, the author of Save Udin video. The first comment is promoting Save Udin as a countering video for Save Maryam, by also attaching the link of 6DYH 8GLQ ZKLFK PRUH RU OHVV PHDQV WKDW ´IRU FRXQWHULQJ 6DYH 0DU\DP PH DQG VRPH IULHQGV DUH IRUPLQJ 6DYH 8GLQµ 7KH second comment is mainly encouraging people to watch Save Udin video and join the countering campaign for Save Maryam discourse in Facebook, which was intended for a twitter account named @alyahzie, by also stating the link of Save Udin campaign in Facebook.
Responding the emergence of Save Udin, some twitter users are also commenting on twitter in order to promote Save Udin. Some comments related on how people perceive Save Udin, in contrast to Save Maryam, and promoting the video at the same time, can be seen as followings: ´5HOLJLRQ WHDFKHV XV /29( 127 HATRED! #SaveUdin rejects #SaveMaryam's propaganda and lies #EHQWDQJSXVWDND SLF WZLWWHU FRP YW'XT &NR µ (@SaveUdin, 3 April 2013).
´ 6DYH8GLQa great campaign set up by Indonesian Muslims encouraging religious tolerance in response to #SaveMaryam.

´ ,QGRQHVLD .RPSDVLDQD
6DYH8GLQ GDQ 7DPSLOQ\D Gelombang Muslim Muda Moderat Indonesia http://www.saveudin.org/indonesia-kompasianasaveudin-dan-tampilnya-gelombang-muslim-mudamoderat-indonesia /«µ #\SDQWRX $XJXVW The three comments above are mainly employing on the content of Save Udin as a toleration promoter, by also making relation to the notion of what religion shall teach. Moreover the comments are also implying on the invalidity of Save Maryam; so that, people shall watch Save Udin as a countering source. The first comment employs on the notion of religion, which actually promotes love, in contrast with the content of Save Maryam campaign. The comment is also emphasizing on the position of Save Udin as a counter campaign for Save Maryam, by also implying that Save Maryam campaign is invalid. The second comment presumes that Save Udin is a toleration movement which done by Indonesian Muslim as a response for Save Maryam.
Conversely, in this extent, Save Maryam is apparently considered as a segregating promoter video. In addition, the third comment denotes Save Udin as a countering movement from the Moderate Indonesian Muslim who promote religious tolerance. Moreover, the emergence of Save Udin is also followed up by a Public Letters of Indonesian Citizen for Indonesian Embassy in London, which can be seen in a following comment: ´-RLQ 7KH )RUFH 6DYH8GLQ ,QGRQHVLD 6XUDW %HUVDPD Warga Indonesia kepada Duta Besar RI di London http://www.saveudin.org/indonesia-surat-bersamawarga-indonesia-kepada-duta-besar-ri-di-london/«µ (@FadhLan_ GazettE, 26 August 2012).
The comment above, which more or less means to encourage people to join the movement by also participating on the Public Letters addressing Save Udin as an Indonesian movements for promoting religious tolerance, in order to countering the content of Save Maryam video.
Completing comments against Save Maryam campaign, the author of Save Udin, Maulana M. Syuhada, presents the current FRQGLWLRQ RI 6DYH 0DU\DP·V WRROV RI FDPSDLJQ 7KH DFFRXQWV IRU campaigning Save Maryam is, according to Syuhada, unwell maintained, which can be seen in the following twitter comment: ´ 6DYH0DU\DP )B and website have been abandoned. Their FB is now full of spams. Check: http://www.facebook. com/whoismaryamµ (@MaulanaSyuhada, 8 April 2013) In the comment above, Syuhada who have a twitter account named @MaulanaSyuhada, implies that the Facebook account and Website of Save Maryam is currently unwell maintained. Moreover, the Facebook account is currently full of spam. This comment presumes that the Save Maryam campaign is no longer insisted on the two media or can also be predicted that the campaign may temporarily be stopped.
The emergence of Save Maryam video is unwell responded by the twitter users. The comments written in this section is just a part of contra opinion of Save Maryam. The main idea of countering Save Maryam is mainly by looking at the content validity of the video. In addition, people who are disagreeing with the content of Save Maryam are finally forming a countering movement named Save Udin. In this extent, Save Udin tends to be related as a movement of Indonesian who are actually promoting religious tolerance. This promotion is definitely contrast with the content of Save Maryam which promoting the potential extinction of Muslim in Indonesia due to Christianization, which can also be seen as promoting religious segregation. In other words, the Christianization content of Save Maryam is also responded as a segregation promoter which not originally rooted on Indonesian culture; so that, the formation of Save Udin is mainly bringing the opposite content, which is the concept of religious tolerance as the real Indonesian culture.

Pro Comments
The content of Save Maryam is diversely responded by the twitter users. Being partly disagree with the campaign promoted by Save Maryam, some twitter users are notably agreeing the content of Save Maryam. The urgency of saving Muslim from extinction due to Christianization is an important point of promoting Save Maryam. In addition, the risk of losing Indonesian identity as the biggest Muslim country due to the annual declining of Muslim population is also implied here. The variation of people promoting Save Maryam through comments in twitter can be seen in this section.
Responding Save Maryam, some people are notably supporting the content of the video, by mainly making a relation to Islam preservation and the urgency of protecting Indonesian, which are dominantly Muslim, from Christianization. Related to the concept of saving Indonesian from Christianization by promoting Islam preservation can be seen in the following comments: ´%XND GHK http://savemaryam.com keren loh, isinya tentang proyek menyelamatkan Islam Indonesia #Save Maryamµ #6DQJAmin, 11 May 2013) ´7KLV LV ZK\ ZH PXVW SUHVHUYH WKH QDPH $OODK #savemaryam Save Maryam http://flip.it/4a3H8µ ( @shukeran, 14 January 2013).
The two comments above are mainly implying on the importance of saving the population of Muslim in Indonesia in order to preserve the name of Allah. The first comment is encouraging people to open the Save Maryam website and mention it as a project to save Islam in Indonesia. In addition, the second comment implies that Save Maryam movement is equal to protecting the holiness of Allah.
Promoting the content of Save Maryam, some twitter users are notably posting tweets only for promoting the video without really commenting about the video content. The promotion of Save Maryam, without implying the content of the video, can be seen in the following comments: ´ The two comments above are mainly implying on the promotion of Save Maryam, without really stating perceptions about the video content. The first comment promotes people to watch Save Maryam video, by also putting a hashtag of Save Islam. This means that Save Maryam campaign is still related on the concept of Saving Islam, through the using of hashtag. In another hand, the second comment is implying on people to watch and republish the video by sharing it in their accounts. In addition, this comment is also stating that the Save Maryam case shall get people attention, without using any other hashtag but Save Maryam.
Agreeing the content of Save Maryam, some twitter user also making relation between the Save Maryam video with the statement of KIBAR (Indonesian Islamic Society of Great Britain). The relation between the two things can be seen in the following twitter comments: ´ The two comments above are mainly implying on the statement of KIBAR which tend to support the Save Maryam campaign. The first comment states that in accordance to KIBAR, the content of Save Maryam campaign is not intended to promote religious intolerance in Indonesia, by also stating the link of an Islamic online magazine named Hidayatullah. Furthermore, the second comment encourages people to fully support the Save 0DU\DP FDPSDLJQ E\ DOVR VWDWLQJ WKH OLQN RI .,%$5·V VWDWHPHQW about the video.
The following supporting comments on Save Maryam campaign is related on the content of Christianization promoted on the video. Being emphasized on the video, the potential extinction of Muslim population in Indonesia due to Christianization is stated by some twitter users, as seen in the following comments: In accordance to @AmiraReda and @GhurabaaNews, the two twitter users writing comments above, the urgency of saving Muslim population in Indonesia shall be immediately done. This opinion is definitely aligned with the content of Save Maryam campaign. The fist comment implies on the urgency having awareness that myriads of Muslim are leaving Islam every year in Indonesia. The second comment employs on the importance of protecting Indonesian youth from apostasy. The two comments are actually aligned with the main content of Save Maryam campaign.
Responding the Save Maryam video, numbers of twitter users are notably supporting the content of Save Maryam campaign. Started with encouraging people to watch and share the video, some twitter users are also promoting the urgency of understanding the content of Save Maryam. Maintaining the number of Muslim population in Indonesia by keeping them from Christianization is an important content that is implied by some twitter users. In addition, the urgency of saving Indonesian youth from Christianization is also implied in the further comments. In this extent, Christianization tends to be considered as equal to apostasy. Another comment related to Save Maryam campaign is by also relating the video to the statement of KIBAR, which countering the opinion that Save Maryam renders religious intolerance. In another words, Save Maryam is also perceived as an important source for promoting people awareness in the term of Christianization. However the video is also perceived as not promoting religious intolerance. Copyright

Blog and Other Sites
Many people who consider the movement awkward because there's so much data that they appear in the video campaign questionable. There are loudly saying that Save Maryam is a scam, deception, there are also those who say that they are right because the name Tawfique Chowdhury who is behind the scenes of this movement is one preacher who has a name, also about organization Mercy Mission World that have enough name in several countries, including the dai-dai who also took part in the Mercy Mission World. There who prefer to wait for further information about this because he believed that the Save Maryam is a movement that aims to build awareness coupled with the names behind the project, however, assume that the methods used are still not quite right.
There is a journal written by a blogger in Multiply named Iwan Yuliyanto. He wrote that there are some irregularities in the campaign Save Maryam, also expressed disappointment with the parties that took part in spreading the campaign which he said is less responsible, both the data and the transparency of the funds managed by the creator of the campaign.
Within a week was watched by approximately 80 million people from around the world, making this the fastest-growing viral video of all time. In his narrative, Jason Russell (filmmaker) said that his campaign has purpose to pressure international governments to arrest Joseph Kony who forcibly recruit child soldiers in Uganda into supporting the so-called Lord's Resistance Army.
This video is so spread quickly, as it contains an emotional story, easily understood message, at the end of the video there is a step-by-step is so simple as to what viewers can do to start acting now. It also involves taste makersseperti musicians, artist, television host, businesswoman, officials who have a "strong voice" in making state policy. With big names behind this movement, certainly not difficult to make a viral at the time. Support donasipun flowing with swift.
Invisible Children makes the whole movement is focused to produce a major impact. They also invite all supporters of Kony 2012 to shut down the streets with posters, banners, or whatever they could to show support. At first it all seemed so convincing. Until one day, the lie is wafted movement. Mashable is one of the first to question the media's movement. Through his article "Kony 2012: Is the Viral Campaign A Scam?", They discussed the idea came from a blog: Visible Children. This blog is dedicated to discussing the strange findings about Kony 2012 and the Invisible Children organization. Media pleased with controversy, so the news is controversy surrounding the enlarged and into the mainstream media. That in the end the mission lies terkuaklah this movement. The video makers were later caught. He proved to have misused donations collected from all over the world.
Some responses are counter to Save Maryam is considered that this camSDLJQ LV GLVKRQHVW GHFHLWIXO QRW ´DKVDQµ DQG unscientific. From their signs, the idioms used, bombastic numbers, and sensational video; many are actually suspicious that Save Maryam is not anti-apostasy, but instead, fundraising for missions. They deplore the persistence of some Muslims who FRQWLQXH VXSSRUW WKH 6DYH 0DU\DP·V FDPSDLJQ LQ WKH SUHWH[W WR fight the Christianization. They agree that Christianization might exist, but they are invited to respond to this campaign with a more objective, using the compass of religion and science reasoning. They hope, do not let this campaign sparkling luster blind faith and mind. Also, there are reacted angrily to Mercy Mission World because the facts are displayed full dramatize unreal. In addition to anger, embarrassment to their Christian friends and other religions also appear: ´+RZ FRXOG D SHDFH-loving religion that he uses vulgar and SURYRFDWLYH LQ WKH ZD\ RI KLV PLVVLRQ µ they told. Moreover, their fear; the video could potentially trigger for inter-religious conflict and radicalization in Indonesia.
7KLV FDPSDLJQ LV GLVKRQHVW GHFHLWIXO QRW ´DKVDQµ DQG unscientific; from their signs, the idioms used, bombastic numbers and sensational video. Also, there are reacted angrily to Mercy Mission World because the facts are displayed full dramatize unreal indicated are actually suspicious that Save Maryam is not antiapostasy, but instead, fundraising for missions. They use economic ´HSLVWHPHµ IUDPHZRUN RU SDUDGLJP DQDO\VLV EDFNJURXQG WKDW WKH campaign is aimed to collect money.
Copyright @ 2016, KALAM, p-ISSN: 0853-9510, e-ISSN: 2540-7759 $OOHJHGO\ WKH 6DYH 0DU\DP·V YLGHR EHJLQ FLUFXODWLQJ LQ WKH Pakistani community was assessed for those who are contra as one example of the cultural clash between Pakistan and Indonesia. Deployment video Save Maryam are vulgar and provocative is a proof that Mercy Mission World does not know the culture and conditions of Indonesia. The contras found that the name ´0DU\DPµ LV QRW D SRSXODU QDPH IRU 0XVOLP ZRPHQ LQ ,QGRQHVLD Called also that the use of English and Arabic in the video and not using the Indonesian language, is also a proof of ignorance Indonesianity context. Further: ´+RZ WKH\ ZLOO EH VXFFHVVIXO SUHDFKLQJ LI they do not understand their local culture and impose implemented in Indonesia, LW ZLOO RQO\ FUHDWH D QHZ FRQIOLFW"µ So they asked. They then compared to what is done by the Wali Songo considered quite successfully Islamized Javanese preach contextual; according to the culture of the population in Java, such as entering through the doors of agriculture, commerce, politics, art and so forth.
7KH 6DYH 0DU\DP·V YLGHR EHJLQ FLUFXODWLQJ LQ WKH 3DNLVWDQL community was assessed for those who are contra as one example of the cultural clash between Pakistan and Indonesia. It is more theological-ideology forging Indonesian Muslim to embrace tauhid and Islamic knowledge which is considered as a main problem of Indonesian Muslims leaving Islam. In fact, the main problem of Indonesian Muslim may be located in the social level: hungry and prosperity. Save Maryam does not address the real problem in Indonesia. They intend to counter-Christianization with Islamization.
7KH ´6DYH 0DU\DPµ FDPSDLJQ ZKLFK KROGV DQ XQFDQQ\ resemblance to Kony 2012, is the other side of a double-edged sword. The aim of the campaign is to raise £2m to bring Islam back into the lives of Indonesian Muslims who are converting to Christianity. Although the intentions may be positive, the FDPSDLJQ·V YLGHR PD\ PLVOHDG YLHZHUV DQG SRWHQWLDOO\ EH interpreted to demonize Christianity. The video also risks insulting the millions of practicing Indonesian Muslims as they are depicted as weak and without the knowledge of Islam.
Contextual codes are embedded to send out the message that Christianity is stealing people from Islam. When referring to &KULVWLDQLW\ WKH ZRUG ´WKHPµ LV HPSKDVL]HG VXJJHVWLQJ ´WKH\µ DUH an opponent and detached from the audience. This allows the QDUUDWRU WR EH RQ WKH DXGLHQFH·V VLGH RIIHULQJ WKH VROXWLRQ WR WKH dilemma, playing in-tune to a good versus evil dichotomy.
Depicted as lost and vulnerable, 14 year old Maryam is passive to propaganda delivered to her via TV channels and KHOSOLQHV SURYLGHG E\ &KULVWLDQ PLVVLRQDULHV &KULVWLDQV KHOS ´VKXW DZD\ KHU SUREOHPV DQG JLYH KHU D VHQVH RI SHDFHµ LPSO\LQJ KHU problems have not actually been resolved and the peace she has is false. According to the campaign, Islam must set up TV networks and phone lines to propagate their ideologies. The video calls the VLWXDWLRQ DQ ´DODUPLQJµ DQG D SURFODLPV D TXHVWLRQQDEOH ILJXUH WKDW 2 million Muslims are converting to Christianity each year. The campaign manifests on the inner-most fears of Muslims by threatening to take away what is most important to them; Islam.
As well as suggesting those practicing other religions are GRLQJ VR EHFDXVH WKH\ DUH EHLQJ PDQLSXODWHG ´6DYH 0DU\DPµ LUUHVSRQVLEO\ RYHUVLPSOLILHV WKH LVVXH RI ´&KULVWLDQLVDWLRQµ LQ Indonesia. It claims from a policy briefing by the International &ULVLV *URXS ,&* ´,I WKH JURZWK RI &KULVWLDQLW\ FRQWLQXHV DW LWV current rate, by 2035 Indonesia will cease to be a Muslim-majority FRXQWU\ µ 7KLV SROLF\ EULHILQJ LQ WKH YLGHR KDV EHHQ GDWHG WK November 2012 and cannot be found on the ICG website.
However a 2010 policy briefing by the ICG -´ ¶&KULVWLDQLVDWLRQ· DQG ,QWROHUDQFHµ VKHGV OLJKW RQ WKH VLWXDWLRQ ,W resonates with the concerns outlined in the video such as the use of Arabic calligraphy on the front of Christian conversion booklets applying a false pretense that it maybe Islamic in content. It also speaks of blasphemous incidents and Islamaphobic blogs including one with a photograph of someone standing on the Quran with an obscene hand gesture. A sixteen year old Protestant was held accountable for the photo and spent 1 year in prison. Having such negative views on other religions at such a young age shows the extent of religious intolerance in Indonesia.
:KDW WKH ´6DYH 0DU\DPµ FDPSDLJQ IDLOV WR DGGUHVV LV WKH PDVV PRELOLVDWLRQ RI WHUURULVP JURXSV ZKR XVH ´&KULVWLDQLVDWLRQµ as justification for vigilante attacks. The report shows how aggressive evangelical Christian Proselytizing in Muslim strongholds may lead to moderate Muslims and Salafi jihadis sharing a platform. The report states that in 2009 some sent to terrorism training in Aceh were encouraged to support attacks on foreign aid workers who were conceived as missionaries trying to convert the Acehnese. It goes on to say terrorism networks have become weaker however systematic exploitation of the fear that Christians are making inroads on Islam might attract new followers. The situation is volatile and it is important to avoid raising tension between religious groupings in both Indonesia and the UK.
The charity behind the campaign, Mercy Mission, has received over 500 donations from the UK alone totaling over £20,000. Should we question whether it is ethically correct for Mercy Mission to have charity status and the ability claim exemption from tax on donations whilst launching irresponsible campaigns?
Thankfully, it seems many of those backing the campaign are focussing on promoting Islam rather than scapegoating the Christian community. The holy month of Ramadan is an important time for Muslims wishing to perform Zakat (charity). Many Muslims may be vulnerable whilst seeking a worthy cause to donate. Some may be susceptible to believing the idea that the Save MDU\DP FDPSDLJQ LV 'D·ZDK ² spreading the message of Islam.
However, there is better ways spread the message of Islam ² primarily through good deeds within the communities we live in. Sharing the knowledge of Islam is worthy, and as the ICG shows, ´WKH ULJKW WR IROORZ UHOLJLRQ LV D EDVLF KXPDQ ULJKWµ EXW WKHUH LV QR need to put down competing religions or to indoctrinate people using technology.
In the meantime the charity money could be better spent on a Maryam elsewhere. After all, Maryam could be a child in Palestine in need of healthcare. Or a child in East Africa suffering from insecurity, poverty and disease. She may even be one of the 950 million people in this world who are malnourished. Is money not better spent on food and clean water rather than setting up a TV channel? Essentially, Maryam could be anybody, anywhere, seeking a little help and guidance and there are plenty of pure charities out their willing to take that initiative. The contras also called; disappointed and angry are reasonable of humane manner. However, the further they are also invited to take lessons from this issue. One of the lessons that can be taken is to refrain from excessive cursing because tomorrow is not known. They argue that a virtue if it is delivered in the wrong way, it will create new problems. So, be wise; ´6DYH RXUVHOYHV MXVW VWDUWHG WKH SHRSOH QHDUE\ µ said the director of the Center for Religious and Cross-Cultural Studies UGM, Mr Zainal Abidin Bagir. According to him, introspecting about the response to this video be something more fundamental, because everyone has their priorities.
They agree that Christianization might exist, but they are invited to respond to this campaign with a more objective, using the compass of religion and science reasoning. They hope, do not let this campaign sparkling luster blind faith and mind. This response can be expected come from academia, visible from the invitation to use logical and objective reasoning. The symptoms seem to be aware of the plurality (reality of plurality) is understood, although not yet going to pluralism.
Save Maryam parties provide testimony related to the originality of this movement, but still needs to be greater clarification given by the video data so striking that it has spread to various people, different countries, different languages, and different religions. Not only clarify that this movement correctly, but also there must be accountability data is bombastic.
As if thousands of Muslim preachers who struggled into the corners of Indonesia has no meaning, as the name of a large organization such as Nahdlatul Ulama and Muhammadiyah also other mass organizations do not pay attention to their own country. This Ramadan, Muslims are getting one of the biggest exams. There are our brothers in Myanmar who are victims of discrimination, thousands died and hundreds of thousands of others in limbo unclear fate. More than 20,000 Muslims are the victims of the massacre in Syria. Still many others in Palestine, Pattani, Iraq, Afghanistan, and others.
Disappointed is a reasonable attitude, angry too humane, but at least than disappointed and angry, we also try to take a lesson on this issue. One is to refrain from excessive cursing, Copyright @ 2016, KALAM, p-ISSN: 0853-9510, e-ISSN: 2540-7759 because we do not know what will happen tomorrow. The main points we can take from this incident; One favor if presented in the wrong way, it will create new problems.
The pro responses also comes to this campaign with their own arguments and assumptions. They as a Indonesian Muslim feel discomfort because they perceive their weakness has been exceeded. They argue that apostasy maybe real, and the Save 0DU\DP·V FDPSDLJQ EHFRPH UHSULPDQG WKDW DGGUHVVHG WR Indonesian Muslims to keep fighting aqidah. They concluded that Islam in Indonesia is threatened with extinction because of Christianization. Therefore, again, as a good Muslim, it does not wrong, even got a reward, they are invited and urged to save future lives of Muslims in Indonesia, especially to save young Muslims not to leave Islam by adhering to the ordinance of God. Keep aqiqah, scared because of Christianization, worry that Islam will be extinct: these things are a sign of religious fundamentalism. Obviously, those are an act of intolerance with the reality of religious plurality.
Finally a serious response came through the call and Surat Bersama Warga Indonesia to the Ambassador who was in London, England. Have chose to respond through institutionally; state, government, or the residents of Indonesia Ambassador in London.The appeal says: 1. Require them to pull the video and stop spreading the campaign lies containing. Lies that had been done was the equivalent of criminal cases in terms of falsifying data and disseminate it to the public. 2. Apologize to all the people of Indonesia because it gives the wrong picture. 3. Apologize to all citizens of the world for giving the wrong information. 4. Apologies to those who have given donations for giving misleading information. For, the next, stop raising donations.
To the spreaders video, including the Islamic media, they also look forward to: 1. Promptly clarifications related to programs that do not clear.
2. If you are not able to make a clarification, simply delete it you post it, because the same thing you are spreading false news in WKLV ´KRO\ PRQWKµ 3. 7KHUH·V DOVR D JRRG LGHD WR DSRORJL]H EHFDXVH LW KHOped spread the false news. 4. My expectations of the Government authorities in dealing with this issue: 5. Soon cultivate sensitivity to this issue, so as not to become part of the iceberg that is ready to explode. 6. Give a firm stand to the initiators of the Save 0DU\DP·V SURMHFW These responses are more global; think of the effect for the citizens of Indonesia (Indonesian) and citizens of of Islam. These responses are more global; think of the effect for the citizens of Indonesia (Indonesian) and citizens of of Islam.
While the contents of the Surat Bersama Warga Indonesia to the Residents of Indonesia Ambassador in London includes: Consider that: 1. 6DYH 0DU\DP·V FDPSDLJQ WKUHDWHQV KDUPRQ\ DPRQJ WKH religious peoples in Indonesia and the integrity of the nation. 2. The case of Save Maryam already become a global issue that defames the image of Muslims in Indonesia and internationally. 3. There are many victims who donated money to the campaign. 4. Maximum efforts; alert to the Mercy Mission World has been done by the citizens of Indonesia both in writing and face to face meetings. We appeal to Indonesian government as the official representative in the United Kingdom to take decisive action to Mercy Mission World with: 1. Issued an official statement related to the Save Maryam. 2. 5HSRUWLQJ 6DYH 0DU\DP·V FDPSDLJQ WR WKH &KDULW\ &RPPLVVLRQ and Ofcom. 3. Ask for Mercy Mission to repeal video Save Maryam, freeze the campaign and apologize to all Indonesians. Amid debate over the pros and contras the various responses that appear address WR 6DYH 0DU\DP·V YLGHR WKHUH DUH ´ZLVHµ SHRSOHV WKDW ZDQW WR PHHW ZLWK 0HUF\ 0LVVLRQ :RUOG LQ dialogue. They realized that as the majority of Muslim community in Indonesia, they still wanted to khusnuzhon on them, appreciate their attention and keep open the opportunity to discuss with them, if they really had good intentions. However, they gave a note, as a citizen of Indonesia, the act of Mercy Mission World is causing anxiety. Thus, in the context of the state, the competent authority, which is more appropriate to take legal action, is the Government RI WKH 5HSXEOLF RI ,QGRQHVLD 7KH XVH RI WKH QDPH ´,QGRQHVLDµ the use of invalid data, and cause unrest is enough to sue them. Of course, while the Indonesian are actively to counter the Save 0DU\DP·V FDPSDign. Counter is become a call to re-think critically to share an information. They were invited to ensure the correctness, credibility and usefulness of information.
Moreover, their fear; the video could potentially trigger for inter-religious conflict and radicalization in Indonesia. Again, this response can be expected come from academia, in where they understand and have learned about the reality of the religious conflicts. They are already have the awareness of plurality and pluralism, as well as deep knowledge of religious conflicts; meaning they are in favor of peaceful development.
7KHUH DUH ´ZLVHµ SHRSOHV WKDW ZDQW WR PHHW ZLWK 0HUF\ Mission World in dialogue. They realized that as the majority of Muslim community in Indonesia, they still wanted to khusnuzhon on them, appreciate their attention and keep open the opportunity to discuss with them, if they really had good intentions. Again, this response can be expected come from academia. They have understood of religious pluralism in Indonesia as a reality. These statements show the importance of the need for inter-religious dialogue in Indonesia.

D. Conclusion
The responses toward Save Maryam greatly represent the cultures of toleration in the age of social media. The social medias provide a safe-space to conducting debates toward defining new cultures of toleration in order to show arguments with sometimes defensive, reasonable, and emotional. It also opens opportunities for all kind of people to involve in this culture without hesitation or fear. However, the ethical consideration should be directed in conducting this debate in the social media. This is a challenge for future research. [ ]