Hantu dan Bisnis Media; (Analisa Fenomena Tayangan Mistik di Media dengan Pendekatan Metode Komunikasi Terapan)


Kiki Muhamad Hakiki


The focus of this paper is to examine the phenomenon of the rise of mystical shows in the media - both electronic and print media with a communication science theory approach namely the "Uses and Gratifications Theory" theory initiated by Katherine Miller in her book "Theories of Media Processing and Effects". With this theory we will find out why a media broadcasts certain programs excessively, even though they are sometimes not very good in terms of improving the education of the audience or readers. From the results of the study found facts bring; First, this phenomenon arises due to the conditions of modern human crisis which prioritize the materiality and forget the spirituality; Second, wrong understanding of Islamic mysticism (Sufism); Third, there are still many Indonesian people who are on the line of poverty and ignorance that must be eliminated from the battle of the modern world


Media Business; Mystical Impressions; Applied Communication Methods

Full Text:



Katherine Miller, Communication Theories; Perspectives, Processes, and Contexts, Mc Graw Hill, New York, 2005

Kamus Besar Bahasa Indonesia, disusun oleh Tim Penyusun Kamus Pusat Pembinaan dan Pengembangan Bahasa, Depdikbud & balai Pustaka, Jakarta, 1980

Komaruddin Hidayat, “Tasawuf itu Oase Yang Menawarkan kesejukan”, dalam jurnal Tsaqafah, Vol 1, No.1, 2003

Majalah Risalah, No.4 Th 42 Juli 2004 “Rubrik : Kajian Utama”

Margaret Smith, Rabi’ah; Pergulatan Spiritual Perempuan, Surabaya: Risalah Gusti, 1997

Muhammad Asad, The Message of the Qur'an, London: Pluto Press, 2003.

Riza Primadi, “Industri Pertelevisian di Indoensia”, Makalah Seminar di gedung FISIP Universitas Airlangga, 2007.

Onong Uchjana Efendy, Dinamika Komunikasi, Bandung: Rosdakarya, cet. Vi, 2004

Surat Kabar Republika, 02l April 2007 .

Wawan Kuswandi, Komunikasi Masa; Sebuah Analisi Media Televisi, Jakarta: PT Prineka Cipta, 1996

DOI: https://doi.org/10.24042/ajsla.v14i1.4682

Article Metrics

Abstract views : 167 | PDF downloads : 148


  • There are currently no refbacks.

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.