The Effect of Product Quality and Service Quality on Consumer Loyalty at Palopo Minimarkets

Fasiha Fasiha, Muhammad Yusuf, Humiras Betty Marlina Sihombing, Mujahidin Mujahidin, Rachid Chenini


This research discusses Consumer Implications of Minimarkets' Product and Service Quality Loyalty. This study's primary objective is to determine influence of product quality and service quality on consumer commitment. The type of research used is quantitative research with the research population of all minimarket consumers with sampling techniques using non-probability sampling, the saturated sample technique (census). Data collected using questionnaires were analyzed using multiple regression analysis and for processing data using SPSS version 22. The results of this study showed that the product quality variable (X1) was obtained by the calculated t value  > t  table (3.822 > 2.012) or a significance value of 0.000 < 0.05 and the service quality variable (X2) of the calculated t value > t table (3.329 > 2.012) or a significance value of 0.02 <0.05. So it can be concluded that product quality and service quality have a positive effect on consumer loyalty.


Service Quality, Product Quality, Consumer Loyalty

Full Text:



Assauri, S. (2013). Manajemen Pemasaran : Dasar, Konsep & Strategi. In FT RajaGrafindo Persada (Vol. 9, Issue 2).

Gaffar, V. (2007). Customer Relationship Management and Marketing Public Realtion. alfabeta.

Hurriyati, R. (2015). Bauran Pemasaran dan Loyalitas Konsumen. In Bauran Pemasaran dan Loyalitas Konsumen.

Indrasari, D. M. (2019). Pemasaran dan Kepuasan Pelanggan. In Vaitomo Press.

Kotler, P., & Amstrong, G. (2012). Manajemen Pemasaran (Prinsip-prinsip manajemen pemasaran). In Edisi Millenium, Jilid 1 (Vol. 1, Issue 2).

Kotler, P., & Keller, K. L. (2009). Manajemen pemasaran Jilid 1. In Jakarta.

Lupiyoadi, R. (2013). Manajemen Pemasaran Jasa Teori dan Praktik. In Salemba Empat.

Mas’ud Machfoedz dan Mahmud Machfoedz. (2015). Metode, Manajemen Dan Implementasi. BPFE-YOGYAKARTA.

Nasution, Nur Hafni Maulida, and S. W. (2021). Pengaruh Kualitas Produk Terhadap Loyalitas Pelanggan Pada Toko EvaFashion Desa Petumbukan Kecamatan Galang Kabupaten Deli Serdang. Jurnal Mutiara Manajemen, 6.

Siregar, M. P. dan S. (2012). Pengaruh Kualitas Pelayanan Terhadap Loyalitas Konsumen Pada PT. Pos Indonesia Medan. Jurnal Ilmiah Methonomi, 7 Nomor 1.

Sugiyono. (2012). Metode Penelitian Kuantitatif, Kualitatif dan R & D.Bandung:Alfabeta. Metode Penelitian Kuantitatif, Kualitatif Dan R & D.Bandung:Alfabeta.

Tjiptono, F. (2007). Strategi Pemasaran, edisi kedua. In Yogyakarta: Penerbit Andi.

Tjiptono, F. (2015). Strategi Pemasaran, edisi keempat. In Edisi I. Yogyakarta: Andi.

Zikmund, W. G. (1977). Book Review: The Joyless Economy: An Inquiry into Human Satisfaction and Consumer Dissatisfaction. Journal of Marketing, 41(2).


Article Metrics

Abstract views : 265 | PDF downloads : 122


  • There are currently no refbacks.



More archive, citation & indexing...

Ikonomika : Jurnal Ekonomi dan Bisnis Islam  is a Journal of Islamic Economics and Business, Published by the Faculty of Islamic Economics and Business at UIN RadenIntan Lampung Indonesia. 


This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.