Halal Label vs Product Quality in Halal Cosmetic Purchasing Decisions

https://doi.org/10.24042/febi.v4i2.5897

Grisna Anggadwita, Dini Turipanam Alamanda, Veland Ramadani

Abstract


The purpose of this study was to analyze cosmetics purchasing decisions by consumers with consideration of halal labels or product quality where brand image as an intervening variable. This study uses quantitative methods with confirmatory objectives. Questionnaires are distributed using a purposive sampling method for 400 respondents in several villages throughout Indonesia. The results showed that the halal label significantly influenced brand image and purchasing decisions. Product quality affects brand image but has no impact on purchasing decisions. Meanwhile, brand image has a significant influence on purchasing decisions.  The research implications show that for rural communities, promotion of halal cosmetics is more useful for driving purchasing decisions compared to the quality of cosmetic products.

Keywords


Halal cosmetic; halal certification; product quality; promotion strategy; purchasing decision

Full Text:

PDF

References


Adinugraha, H. H., & Sartika, M. (2019). Halal lifestyle di indonesia. An-Nisbah: Jurnal Ekonomi Syariah. https://doi.org/10.21274/an.2019.5.2.

Aisyah, M. (2016). Consumer Demand on Halal Cosmetics and Personal Care Products in Indonesia. Al-Iqtishad: Journal of Islamic Economics. https://doi.org/10.15408/aiq.v9i1.1867

Alamanda, D. T., Aprillia, D., & Prasetio, A. P. (2015). The Effect of the New Logo and Brand Image Towards the Customer Loyalty of Starbuck, Jakarta. 2 Nd International Conference on Innovation on Global Trends In Academic Research. Bandung: Global Illuminators Publishing.

Aspan, H., Sipayung, I. M., Muharrami, A. P., & Ritonga, H. M. (2017). The Effect of Halal Label, Halal Awarness, Product Price, and Brand Image to the Purchasing Decision on Cosmetic Products (Case Study on Consumers of Sari Ayu Martha Tilaar in Binjai City). International Journal of Global Sustainability. https://doi.org/10.5296/ijgs.v1i1.12017

Briliana, V., & Noviana, R. (2016). The antecedents and outcome of halal cosmetic products: a case study in jakarta indonesia. International Journal of Business, Economics and Law.

Cahyani, N. S., Lapian, S. L. H. V. J., & Tumiwa, J. (2015). The effect of brand image, perceived price, and perceived quality on consumers’ purchase decision of pond’s skin care product. Jurnal EMBA, 5(2), 354–362.

Endah, N. H. (2014). Consumers’s purchasing behavior toward halal labeled cosmetics in indonesia. Jurnal Ekonomi Dan Pembangunan. https://doi.org/10.14203/JEP.22.1.2014.25-39

Eze, U. C., Tan, C.-B., & Yeo, A. L.-Y. (2012). Purchasing Cosmetic Products: A Preliminary Perspective of Gen-Y. Contemporary Management Research. https://doi.org/10.7903/cmr.10149

Faber, J., & Fonseca, L. M. (2014). How sample size influences research outcomes. Dental Press Journal of Orthodontics. https://doi.org/10.1590/2176-9451.19.4.027-029.ebo

Hanzaee, K. H., & Ramezani, M. R. (2011). Intention to Halal Products In THe World Markets. Interdisciplinary Journal of Research in Business.

Hasibuan, H. A., Dharma, M., Putra, T., & Anggraini, F. (2017). The Effect of Halal Label , Halal Awareness and Brand Image on Consumer Intention to Buy. International Journal for Innovative Research in Multidisciplinary.

Hussin, S. R., Hashim, H., Yusof, R. N., & Alias, N. N. (2013). Relationship between product factors, advertising, and purchase intention of Halal cosmetic. Pertanika Journal of Social Science and Humanities.

Islam, T., & Chandrasekaran, D. U. (2013). Halal Marketing: Growing The Pie. International Journal of Management Research and Review.

Joelle, R. M., . S., & Hermawan, A. (2017). Analysis of Women Consumer Behavior for Purchasing Oriflame Cosmetic Product: Phenomenology. International Journal of Academic Research in Business and Social Sciences. https://doi.org/10.6007/ijarbss/v7-i6/3047

Khan, A., Karim, E., & Abbas, O. (2016). Identifying the Factors affecting the customer’s Buying Behavior: A case study of Men’s cosmetic Market in Karachi, Pakistan. Journal of Business Strategies.

Kumar, H. H., John, S. F., & Senith, S. (2014a). A Study on factors influencing consumer buying behavior in cosmetic Products. International Journal of Scientific and Research Publications, 4(1), 2250–3153. Retrieved from www.ijsrp.org

Kumar, H. H., John, S. F., & Senith, S. (2014b). A Study on factors influencing consumer buying behavior in cosmetic Products. International Journal of Scientific and Research Publications.

Lutfie, H., Suzanti, E. P. P., Omar Sharif, O., & Alamanda, D. T. (2016). Which is More Important? Halal Label or Product Quality. https://doi.org/10.2991/isclo-15.2016.41

Majid, M. B., Sabir, I., & Ashraf, T. (2015). Consumer Purchase Intention towards Halal Cosmetics & Personal Care Products in Pakistan. Global of Research in Business & Management.

MarkPlusinc. (2016). Halal and Herbal – the two emerging buzzwords in Indonesia’s cosmetics market.

Mohammadzadeh, R. (2015). The Effect of Brand Image and Purchase Intention on Cosmetic Products: Evidence from North Cyprus (Eastern Mediterranean University). Retrieved from http://hdl.handle.net/11129/3671

Mohezar, S., Zailani, S., & Zainuddin, Z. (2016). Halal cosmetics adoption among young Muslim consumers in Malaysia: Religiosity concern. Global Journal Al-Thaqafah. https://doi.org/10.7187/GJAT10220160601

Noor, F. A. (2015). Popular religiosity in Indonesia today: The next step after “Islam Kultural”? Al-Jami’ah. https://doi.org/10.14421/ajis.2015.532.283-302

Nusran, M., Gunawan, Razak, M., Numba, S., & Wekke, I. S. (2018). Halal Awareness on the Socialization of Halal Certification. IOP Conference Series: Earth and Environmental Science. https://doi.org/10.1088/1755-1315/175/1/012217

Putri, I. S., Daryanti, S., & Ningtias, A. R. (2019). The Influence of Knowledge and Religiosity with Mediation of Attitude Toward the Intention of Repurchasing Halal Cosmetics. https://doi.org/10.2991/icbmr-18.2019.29

Putri, T. U., & Abdinagoro, S. B. (2018). Response to a New Wave in Digital marketing: Does beauty blogger involvement the most influencing factor in halal cosmetic purchase intention. International Journal of Supply Chain Management.

Rahim, N. @ F. binti, Shafii, Z., & Shahwan, S. (2015). Awareness and Perception of Muslim Consumers on Halal Cosmetics and Personal Care Products. International Journal of Business, Economics and Management. https://doi.org/10.18488/journal.62/2015.2.1/62.1.1.14

Rajagopal, S., Ramanan, S., Visvanathan, R., & Satapathy, S. (2011). Halal certification: Implication for marketers in UAE. Journal of Islamic Marketing. https://doi.org/10.1108/17590831111139857

Rauschnabel, P. A., Herz, M., Schlegelmilch, B. B., & Ivens, B. S. (2015). Brands and religious labels: a spillover perspective. Journal of Marketing Management. https://doi.org/10.1080/0267257X.2015.1013489

Roisah, R., & Riana, D. (2016). Telaah Hubungan Citra Merek, Kualitas Produk Dan Keputusan Pembelian Konsumen. Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, Dan Bisnis. https://doi.org/10.31311/JECO.V4I1.351

Sa’id, D. P. dan E. G. (2012). ASEAN Halal Agro-Industry Product Institutional Competitiveness Mapping. Internasional Conference Food Science and Nutrition.

Sallam, M. A. (2014). The Effects of Brand Image and Brand Identification on Brand Love and Purchase Decision Making: The Role of WOM. International Business Research. https://doi.org/10.5539/ibr.v7n10p187

Salvador, A., & Chisvert, A. (2007). Analysis of Cosmetic Products. In Analysis of Cosmetic Products. https://doi.org/10.1016/B978-0-444-52260-3.X5020-7

Sugibayashi, K., Yusuf, E., Todo, H., Dahlizar, S., Sakdiset, P., Arce, F. J., & See, G. L. (2019). Halal cosmetics: A review on ingredients, production, and testing methods. Cosmetics. https://doi.org/10.3390/cosmetics6030037

Villa, C. (2017). Green Cosmetic Ingredients and Processes. In Analysis of Cosmetic Products: Second Edition. https://doi.org/10.1016/B978-0-444-63508-2.00013-8

Vinardell, M. P., & Mitjans, M. (2017). Alternative methods to animal testing for the safety evaluation of cosmetic ingredients: An overview. Cosmetics. https://doi.org/10.3390/cosmetics4030030

Yuswati, M. (2018). Indonesian SPA asSharia Tourism Education Opportunity. https://doi.org/10.2991/amca-18.2018.161

Zhang, J., & Zhou, M. (2019). Factors Influencing Consumer Purchasing Behavior of Natural Cosmetics. Uppsala University.




DOI: https://doi.org/10.24042/febi.v4i2.5897

Article Metrics

Abstract views : 2056 | PDF downloads : 1087

Refbacks

  • There are currently no refbacks.


IKONOMIKA INDEX :

   

More archive, citation & indexing...

Ikonomika : Jurnal Ekonomi dan Bisnis Islam  is a Journal of Islamic Economics and Business, Published by the Faculty of Islamic Economics and Business at UIN RadenIntan Lampung Indonesia. 

(http://ejournal.radenintan.ac.id/index.php/ikonomika/index).

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.