Membangun Entrepreneur Mindset Masyarakat melalui Pelatihan Branding dan Digital Marketing

Authors

  • Alfian Eko Widodo Adi Prasetyo UIN Sunan Kalijaga Yogyakarta
  • Shinta Melia Khorini'mah UIN Sunan Kalijaga Yogyakarta
  • Bastian Eldi UIN Sunan Kalijaga
  • Nakhwa Kamilia Fatoni UIN Sunan Kalijaga
  • Moh. Zuhad Qorbala UIN Sunan Kalijaga
  • Riska Oktavia UIN Sunan Kalijaga
  • Muhammad Athar Sanuna UIN Sunan Kalijaga
  • Gustianti Dewi STEBI Lampung

DOI:

https://doi.org/10.24042/almuawanah.v4i1.16389

Keywords:

Entrepreneur Mindset, Pelatihan, Branding, Digital Marketing

Abstract

The development of internet technology in the era of the industrial revolution 4.0 is getting faster. One of them is that the internet is used to develop a business. Entrepreneurship has an important role in economic growth. Entrepreneur mindset is very important to form because it is related to the mindset of an entrepreneur to adapt to the times. Improved branding and digital marketing skills are needed to realize a technologically advanced community economy. Therefore, KKN Tematik 108 group 15 UIN Sunan Kalijaga held branding and digital marketing training with the aim of building an entrepreneurial mindset to improve the economy, especially in Padukuhan Blekik. This service uses the PAR (Participatory Action Research) method with data collection techniques, namely observation, interviews, and documentation techniques. The targets in this service are the community, youth, and business actors totaling 45 people. The training was held at the Al-Huda Mosque in Blekik Village. This activity also presents competent speakers in the fields of academics and entrepreneurship. The results of this service are increasing knowledge and creating an entrepreneur mindset for the people of Padukuhan Blekik.

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Published

20-06-2023

Issue

Vol. 4 No. 1 (2023): Juni 2023

Section

Articles

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