The Language of Airline Slogans: A Linguistics Analysis

Iwan Kurniawan

Abstract


To promote themselves, airlines do not only serve better but also have slogans to be known as their identities. The use of slogans is unique and appealing if they are seen from linguistics point of view. The objectives of this research are to find out the Syntactic categories, semantic claims and Speech acts that used by 35 Airlines Slogans in five continents. To know the answers, the researcher used Content analysis and finds that Syntax category which mostly used by Airlines slogans around the world is phrase, majority airlines slogans take benefits from the use of we are different and unique claim, and the most frequent speech act that used by airline slogan is representative.

Full Text:

PDF

References


Adisutrisno, W. 2008. Semantics, an introduction to the basic concepts. Yogyakarta. Penerbit Andi Yogyakarta.

Crisan, Emilia Raluca. 2009. Tourism destination slogan-persuasive or manipulative?

Conley, S. J., (2010), Sloganology: The Anatomy of Slogans, Miami, FL: The Slogan Shop, available at: http://www.thesloganshop.com, [accessed 02 September 2015.].

Feriz, M. 2014. Is There Such A Thing As A Trade Mark For Slogan? Unpublished master thesis. Universidad de Alicante.

https://www.wttc.org/-/media/files/reports/benchmark-reports/country-reports-2015

Nezami, S. 2012. The Use of Figures of Speech as a Literary Device- A Specific Mode of Expression in English Literature. Language In India Volume 12. Available at: www.languageinindia.com (accessed 12 June 2017)

I, Janice Yuri Ling. 2008. Analyzing Tourism Discourse: A Case Study of Hong Kong Travel.

Ke, Q. and Wang, W. (2013), The Adjective Frequency in Advertising English Slogans, Theory and Practice in Language Studies, Academy Publication, 3(2), pp. 275-284.

McQuarrie, E. F., & Mick, D. G. (1996). Figures of rhetoric in advertising language. Journal of consumer research, 424-438

Muhabat, Fakharh et.al. 2015. Advertisement of School Slogan: Semantic Analysis.European Academic research. Available at: www.researchgate.net

Praba,U. 2017. Grammar Analysis. Pamulang. Penerbit UT.

Roskelly, H. (2008). What Do Students Need to Know About Rhetoric?. Special Focus in English Language and Composition: Rhetoric.

Skacic, T. 2016. Linguistics Analysis of English Advertising Slogan in Yachting. Available at: http://www.Toms.com.hr

Solomon, E. home page (Ediwriter Professional Copywriting Co.), New York City, USA, available at: http://www.ediwriter.com, [accessed 02 September 2015.].




DOI: http://dx.doi.org/10.24042/ee-jtbi.v11i1.2668



English Education: Jurnal Tadris Bahasa Inggris, UIN Raden Intan Lampung is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. pISSN: 2083-6003, eISSN: 2580-1449.